Korean appliance makers won awards side by side at IFA 2026 in Berlin, with LG Electronics recognised in the best brand category and Samsung Electronics named in four innovation award categories.

The central theme this year was the combination of appliances and artificial intelligence. Adding pattern-learning functions to existing products such as washing machines and refrigerators to adjust energy use and maintenance cycles was a common proposition across several manufacturers.

Judging turned on practical benefit rather than the number of features. Assessors reportedly gave substantial weight to whether consumers gain anything without having to change settings themselves.

Europe is an important stage for Korean appliances. Strict energy efficiency rules support acceptance of higher prices for efficient products, while the clear rise in Chinese manufacturers' share over recent years has intensified competition.

Awards at trade fairs do not translate straight into sales. Industry figures note, however, that they influence shelf position and marketing budget allocation in negotiations with retailers.