In recent surveys of young people's aspirations, a trend has appeared of content creators rising to the top tier, edging out traditionally popular professions — a sign of a generational shift in values.

In the past, professions offering stability and social standing were the object of aspiration. But a generation raised in a digital environment is drawn to work that expresses individuality and creativity while earning income.

The creator's job may look low in barriers to entry, but in fact it demands varied skills — planning, filming, editing, communication — and is a field that requires enduring constant content production and fierce competition.

Experts see the shift as positive in broadening the diversity of careers, while advising that the instability and income gaps hidden behind a few success stories must also be seen.

In schools, the need for career guidance about a new world of work is growing — guiding students on realistic preparation and skills, not just the glamorous surface.

Children of Sinophone families in Korea are within this trend, too. Some see multilingual ability and cultural background as, if anything, a strength in content creation.

A change in views of work is a mirror reflecting a changing society. What counts as a 'good job' keeps shifting with the times.