LG Uplus launched a subscription letting users read Kyobo Book's e-books and digital magazines for 9,900 won a month, Chosun Ilbo reported. It is a move into the subscription market via collaboration between a telecom and a content company.

Subscription content services offer unlimited use of varied content for a flat fee. They have spread for offering accessibility to consumers and a stable revenue base to operators.

Telecoms have expanded beyond telecom fees into content and media. An e-book subscription is read as part of a strategy to provide value-added services using the existing subscriber base.

Yet satisfaction with subscription services splits by how much content users actually consume. Securing rich content and a convenient user experience is expected to decide success.

Sinophone Bridge Times notes the changing ways content is consumed. In an era of accessing books and magazines on a handheld device, it hopes content in diverse languages and cultures is offered widely.