Use of generative artificial intelligence by Korean companies has risen roughly twenty-eight fold in a year, according to one tally, as applications spread across drafting, translation, code assistance and first drafts of customer replies.

The scale of the increase is attributed to enterprise plans and system integration maturing, which sped up adoption at department level. Early informal use through personal accounts has been shifting to organisational accounts.

What remains

Internal rules are said to lag the growth in use. Standards for what material may be entered, and how far outputs may be shared outside the company, often differ from one department to the next.

Trading and logistics firms with heavy translation workloads report especially high use for multilingual drafts. In contracts and customs paperwork, where the cost of a mistranslation is high, final human checking is retained.

Government bodies and industry associations are preparing guidance and training. Since usage figures are not the same as results, methods for measuring effect by task are cited as the next problem.