Services like AI chatbots, recommendation algorithms and automated responses are seeping into shopping, travel and finance, yet a 'killer service' that makes consumers feel real value and open their wallets is still rare.

The expert stressed that AI consumption is sustainable only when foundations such as data quality, reliability and privacy protection are solid—eye-catching demos and repeated real-life use being different matters.

China, with vast users and data, runs lively AI-service experiments, but overheated marketing and disputes over effectiveness also accompany them, and firms have begun weighing cost against return.

Such caution offers lessons for other markets like Korea and the U.S.: AI is clearly changing consumption, but its pace and form are still taking shape.

Sinophone Bridge Times conveys this from the consumer's angle rather than as a slogan of tech competition. Chinese users in Korea, too, need a cool eye on the 'substance of convenience.'