A spokesperson for China's Ministry of Commerce answered questions on France's so-called anti-ultra-fast-fashion law, Huanqiu reported, saying it respects the environmental purpose itself while insisting measures conform to international trade rules.

The French bill would impose advertising restrictions and environmental levies on online fashion retail characterized by mass production and very low prices. Opinion within Europe is divided.

Supporters argue that cutting textile waste and emissions requires slowing the pace of consumption itself. Opponents say it narrows choices for lower-income consumers and effectively targets specific firms.

The commerce ministry stressed that measures should be applied transparently and without discrimination. Many online fashion companies base production in China and would be directly affected.

Discussions on environmental rules for textiles are also under way at EU level, so the case could shape regulatory direction across Europe rather than in one country alone.

For Chinese-owned wholesale, retail and logistics businesses in Europe, the fine design of such rules translates straight into cost structure. It is worth checking the timing and scope of application in advance.