Huanqiu on the 21st featured an analysis saying Chinese firms should pursue so-called 'value going global'—conveying brand value and story along with products—a move to break from pure price competition.

'Going global' means firms advancing into overseas markets. Where low prices and mass production were once the weapons, the diagnosis is that brand trust, storytelling and understanding of local culture now decide success.

Experts hold that the ability to convey the value embedded in a product is as important as making a good product—communication that respects local consumers' sentiment and culture builds long-term trust.

Still, overseas markets vary in regulation, culture and consumer taste, raising entry barriers. Localization strategy plus steadily building quality and trust are cited as conditions for sustainable expansion.

This paper reports firms' overseas strategies factually. Competing in global markets is a challenge shared by Korean, Chinese and Taiwanese companies alike.